| Item # |
Lecture Title |
Purchase Lectures* |
|
1023-99 |
Full Conference mp3 Audio files ($99) **audio files can be listened to in any iPod, mp3 player, or computer** |
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1023-98 |
12 session special: buy 10 sessions get 2 free. 12 MP3s $50 / 12 CDs $100 |
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| GENERAL SESSIONS |
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| 1023-G1 |
1023-G1 General Session: A Baltimore Welcome and PBS Content Preview |
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| 1023-G2 |
1023-G2 General Session: William Strauss “Generations and the Support for Public Media” |
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| 1023-G3 |
1023-G3 Friday Breakfast Session: PBS KIDS, The Next Generation |
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| 1023-G4 |
1023-G4 Friday Lunch Keynote with Ken Burns |
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| Wednesday, October 4th, 2006 |
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| 1023-01 |
Community Engagement through Events & Partnerships |
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1023-02 |
Evolving Practices and New Opportunities in Online Fundraising |
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1023-03 |
Making the Case for Corporate Support Internally |
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1023-04 |
MGI Lessons Learned |
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1023-05 |
News You Can Use: The Latest from CPB’s Audience Research Team |
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1023-06 |
Report from the Pledge Groups |
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1023-07 |
Retention Part 1: Twenty Great Ideas in Sixty Minutes |
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1023-08 |
Boards and Advisory Groups: A Matter of Genuine Engagement |
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1023-09 |
Models of Community Engagement That Work |
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| 1023-10 |
PBS and the Evolving New Media Landscape |
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1023-11 |
Pledge Pipeline |
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1023-12 |
Retention Part II: Canvassing the Fundraising Landscape and Securing the Future |
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1023-13 |
Auction in Transition |
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1023-14 |
Education and the Bottom Line |
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1023-15 |
Measuring Pledge Success |
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1023-16 |
Moves Management: A Primer |
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1023-17 |
Pledge Programming Ideas and Opportunities for Small Stations |
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1023-18 |
Promotion and Sponsorship |
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1023-19 |
Proving the PBS Value Proposition |
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1023-20 |
Retention Part III: By George, How Did They Do That? Taking a Close-up Look at Thriving Membership Programs |
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| Thursday, October 5th, 2006 |
Purchase Lectures* |
|
1023-21 |
Brainstorming with Experienced Volunteers |
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1023-22 |
Capital Campaigns and Annual Giving: Success on Both Fronts |
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1023-23 |
Getting to the Heart of the Matter: Auditing Your Development Program |
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1023-24 |
Grande Dames of Auction IV |
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1023-25 |
Lovely, Wonderful Spam! Everything You Need to Know about E-Mail Deliverability |
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1023-26 |
Millennials and Your Station |
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1023-27 |
Pledge Break Critique |
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1023-28 |
Stories of Impact: Going Beyond the Data for a Deeper Story |
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1023-29 |
Walking the Line: Copy and Process Ideas for Making Underwriting Guidelines Clear as Mud |
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1023-30 |
Lunch with the CPB |
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1023-31 |
Capitol Hill Update |
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1023-32 |
Creating a Winning Pledge Program Schedule |
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1023-33 |
Hear Ye! Hear Ye! How to Tell Your Story |
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1023-34 |
How to Combine Your Station’s Member and Viewer Services Departments |
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1023-35 |
Leveraging the Best of Both Worlds: Fundraising for Joint Licensee Stations |
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1023-36 |
The PBS Foundation’s Path and Progress Toward Success: Forging Local/National Partnerships |
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1023-37 |
Recruit, Retain, Motivate and Evaluate Your Major Giving Staff |
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1023-38 |
With Friends Like These, Who Needs Agencies? |
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1023-39 |
Creating a Development Plan that Works! |
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1023-40 |
Interactive Workshop with the Pledge Academy Master Teachers |
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1023-41 |
Making Mid-Level Giving an Integral Part of Your Development Program |
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1023-42 |
Managing Media |
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1023-43 |
Mission Vision Values in Action |
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| Friday, October 6th |
Purchase Lectures* |
|
1023-44 |
Auction Show and Tell |
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|
1023-45 |
Credits in Focus |
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1023-46 |
Endowment Fundraising for Public Broadcasting |
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1023-47 |
The Keys to Providing WOW Service to Internal and External Customers |
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1023-48 |
Masterpiece Theatre, Nature and NOVA: The Member Connection |
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1023-49 |
Taking the High Road |
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1023-50 |
Tapping PBS KIDS’ Brand Equity: Communicating Through Events |
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1023-51 |
Users as Producers: Building Community and Loyalty Online |
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1023-52 |
Cultivating Our Own: Tapping into the Development Community for the Next Generation of Public TV Leaders |
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1023-53 |
Ethics: How to Do the Right Thing and Raise More Money |
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1023-54 |
In Pursuit of the Ultimate Gift |
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1023-55 |
On the Home Front: National Productions, Local Impact |
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1023-56 |
Selling New Media |
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1023-57 |
Strategic Planning and Major Giving Fundraising |
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1023-58 |
Using Tickets: More than Just a Seat |
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1023-59 |
Winning Direct Marketing Ideas |
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1023-60 |
Creating a Sense of Urgency |
n/a |
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1023-61 |
Funding Educational Services |
n/a |
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1023-62 |
Handling Objections |
n/a |
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1023-63 |
Major Giving After the MGI |
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1023-64 |
Making the Most of Your Online Auction |
n/a |
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1023-65 |
PBS Interactive: What Are Viewers Doing on Our Internet Sites? |
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|
1023-66 |
Premium Orders: Vendor Fulfillment |
n/a |
