| Item # |
Lecture Title |
Purchase Lectures* |
|
1113-99 |
Full set of Audio Recordings on CD Rom in mp3 Format ($349) **audio files can be listened to in any iPod, mp3 player, or computer** |
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1113-98 |
12 Session Special: mp3 format ($99) or CD ($149) |
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| GENERAL SESSIONS and KEYNOTE SESSIONS |
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| 1113-G1 |
General Session: State of the Specialty Coffee Industry: Ted Lingle |
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| 1113-G2 |
General Session: Coffee Delivers: Building Sales with Good News About Coffee & Health: Robert Nelson |
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| 1113-K1 |
Keynote Session on Friday Evening with David Robinson |
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| Friday, May 4th 2007 |
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| 1113-01 |
Evolución del mercado de cafés de especialidad para el 2007: Ing. Adolfo Boppel, Carlos Brando, Rodolfo Trampe |
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1113-02 |
Sustainable Sales in Supermarkets: Matt Kistler, Tod Morehead, Patrick Spillman |
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1113-03 |
Future Outlook: Supply & Demand of Specialty Coffees 2007: Judith Ganes-Chase |
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1113-04 |
Serving up Sustainability at the Table: Christopher Hollis, Maury Rubin, Christoher Russell |
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1113-05 |
Pequeños Productores – Retos y Soluciones: Warren E. Armstrong, Rene Ausecha, Victor Rojas |
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1113-06 |
ICO and SCAA: Partners in a New Era: Dr. Néstor Osório |
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1113-07 |
La denominacion de Origen: Eduardo Ambrocio, Christian Rasch |
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1113-08 |
Sowing Sustainability in Origin: Ashok Kuriyan, Luís Norberto Pascoal, Menno Simons |
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1113-09 |
el desarrollo del consumo interno en paises de origen: Carlos Brando |
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| 1113-10 |
Verifying Coffee Certification Programs: Gerardo Alberto de León, Peter Gänz |
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1113-11 |
Habilidades Organizacionales para Mejorar el Manejo de una Finca: Daniel Jiménez-Montero |
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1113-12 |
Nature Preserves, Certified Coffees and the Consumer: Santiago Arguello, Paul Comey, Federico Fahsen, Leif Pedersen, Robert Rice |
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1113-13 |
Nuevos Conceptos de Almacenamiento: Raul Raudales |
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1113-14 |
Strengths of Sustainable Sourcing: Tara Cross, Sue Mecklenburg, Dean Sanders, Paul Turek |
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1113-15 |
Tostar y Vender al Menudeo en Paises Productores: José Casasayas, Sam Grasinger, Martin Lopez |
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1113-16 |
Certification: Impact on Farms a Colombian Case Study: Daniele Giovannucci, Miguel Salazar, Carlos Alberto Gonzalez |
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| Saturday, May 5th |
Purchase Lectures* |
|
1113-17 |
Clean Air and Emissions Control: Karl Schmidt |
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1113-18 |
U.N. Millennium Social and Environmental Development Goals - Part I: Defining the Baseline: Ben Corey-Moran, Al Liu |
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1113-19 |
How and Why to Get Your Roastery Certified Organic: Rocky Rhodes |
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1113-20 |
Organic Coffee: Opportunities, Innovations and Successes: Ed Canty, Rodney North, Gay Smith |
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1113-21 |
Location … Predicting Potential Business Success: Martin Diedrich, Don Holly |
n/a |
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1113-22 |
5-S: More Than A Makeover - Creating the Visual Factory at Partners Coffee: Ed Lane |
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1113-23 |
Building a Coffee Relationship: A Rwandan Case Study: Lindsey Bolger, Nicholas Cho, Ric Rhinehart, Timothy Schilling |
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1113-24 |
Marketing Certified Coffee World-Wide: Ward de Groote, Masaro Ueshima, T.J. Whalen |
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1113-25 |
Finding and Keeping Your Customer: John Richards, Kim Richards, Sam Van Wagner |
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1113-26 |
How to Compete with the National Chains: Mike Sheldrake |
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1113-27 |
Before You Open … You Need to Know: Jim Glang |
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1113-28 |
Counting Your Cups: Inventory Management: Ed Arvidson |
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1113-29 |
Flavors! The History and Future of Flavored Coffee: Connie Blumhardt, Donald Harrell, Jeff Nichols, Colleen Roberts, Spencer Turer |
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1113-30 |
Eastern African Sustainable Coffee Initiatives-Changing Farmers Lives through Coffee: Justin Archer, James Kibera, Philip Anthony Gitao, Robert Nsibirwa |
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1113-31 |
Communicating Your Coffee Story, Take One: David Griswold, Al Liu |
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1113-32 |
Reviving Tea in Your Coffee Business: Anthony Tellin |
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1113-33 |
Marketing Specialty Tea in a Coffee Environment: David DeCandia, Eliot Jordan |
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1113-34 |
Math for Roasters: Understanding the Numbers to Control and Grow Your Business: Terry Davis, Paul Ribich, Kathi Zollman |
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1113-35 |
Micro-miller Meets Micro-roaster: Kentaro Maruyama, Francisco Mena, Juan Ramon Alvarado Rodriguez |
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1113-36 |
U.N. Millenium Social and Environmental Development Goals - Part II: SCAA and ICO Roles Explained; Coffee Case Studies: August Burns, Ted Lingle, Maja Wallengren, Dr. Nestor Osorio |
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1113-37 |
Web Marketing: Creating and Utilizing an On-Line Identity: Chuck Elsholz |
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1113-38 |
New Wave, Third Wave, What Wave?: Sarah Allen, Chris Deferio, Kyle Larson, Matthew Riddle, Trish Skie, |
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1113-39 |
Building a Partnership with Your Roaster: Mike Perry, Jennifer Secofsky |
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1113-40 |
Hiring the Right Person for the Right Job to Grow Your Profits: Alan B. Shirley |
|
| Sunday, May 6th |
Purchase Lectures* |
|
1113-41 |
Profile Roasting Control: Todd Curtis, Joachim Eichner |
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1113-42 |
Why Great Restaurants Need Great Coffee: Jimmy Sneed |
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1113-43 |
Marketing Your Coffee: Packaging Solutions for the Micro-Roaster: Terry Davis, Kathi Zollman |
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1113-44 |
Family Business - Seven Principles for Success: Dr. Kathy Marshack, Ph.D, P.S., Gay Smith, Garth Smith |
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1113-45 |
Reducing Your Environmental Footprint: Karyn Lee-Thomas, Lois Maffeo |
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1113-46 |
The Different Methodologies for Sensorial Evaluation of Coffee: Paul Songer |
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1113-47 |
Understanding and Marketing Decaffeinated Coffees: Brent Fleming, Ben Hieltjes, Rep. from Excelco Trading, L.P., Jessica Walden |
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1113-48 |
Undiscovered Coffees from The Dominican Republic, Guatemala & Ecuador: Amadeo Escarramán, Christian Rasch, Miguel Rendón |
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1113-49 |
A New Approach to Retailing … Certified Organic: Jessica Walden |
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1113-50 |
Servant Leadership: Sten-Erik Armitage |
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1113-51 |
What the Heck Should I Charge?: Bill Waddington |
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1113-52 |
98.75% Water: Do It Right!: David Beeman |
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1113-53 |
Tea Trends and Blends for Roasters: Mim Enck, Walter Progner |
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1113-54 |
Coffee and Its Place at the Table: Within and Around the Savory and Sweet: Timothy James Castle, Joan Reis Nielsen |
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1113-55 |
Organic Coffee 101: The Basics, Seed to Cup: Rodney North, Garth Smith, Sven Schald |
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1113-56 |
Getting A Taste for Retail: Developing Your Palate for Success: Gary "Sol" Salzer, Scott Rao |
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1113-57 |
Understanding and Marketing Certified Coffees: Kimberly Easson, Becky McKinnon, Sabrina Vigilante |
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1113-58 |
The Pursuit of Excellence: Living Coffee Quality: David Haddock, David Kastle, Jennifer A. Stone |
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1113-59 |
How to Sell Great Coffee to Great Restaurants: Understanding the Buyer's Perspective: Jimmy Sneed |
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1113-60 |
Genes and Beans: Scholars and Dollars (Genes y Granos: Eruditos y Dolares) TRANSLATION: Dr. Peter Baker, Lawrence W. Jones, M.D., Chifumi Nagai, Phd |
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1113-61 |
Are You Paying Enough? An Exploration of Living Wage: Ric Rhinehart |
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1113-62 |
Ambience of Your Café: How to get Customers and Keep Them Coming Back: Bruce Milletto |
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1113-63 |
Customer Service the Zingerman's Way: Paul Saginaw |
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1113-64 |
Setting Financial Targets for Operating and Managing Your Business: Linda P. Smithers |
|
| Monday, May 7th |
Purchase Lectures* |
|
1113-65 |
Keeping Whole Roast Beans Whole: Jack Newell, Kevin Rich, Carl Teten |
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1113-66 |
Menus and Marketing: Spotlighting Specialty Coffee to Drive Sales: Ed Arvidson, Linda Smithers |
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1113-67 |
Forecasting the Future Without Breaking the Bank: Jen Boelts |
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1113-68 |
Wi-Fi Internet in Your Café! How to do it Right and Avoid the Hassles: Brian Van Lieshout, Chris Rodriquez |
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1113-69 |
Effective Sales Techniques for Coffee Roasters: David Haddock, Andrew Hetzel |
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1113-70 |
Como Entrenarse y Planear para la WBC – El Barista y el Pais Anfitrion: Jose C. Arreola |
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1113-71 |
Untraditional Careers for Untraditional Women: Dania Baltodano, Phyllis Johnson, Sunalini Menon, Andi C. Trindle |
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1113-72 |
Diversifying Your Menu with Food: Stephany Dybeck |
|
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1113-73 |
Planning for Expansion: Brett Smith |
|
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1113-74 |
Choosing the Right Espresso Machine for Your Business: Roberto Bresciani, Mark Crawford, Ric Rhinehart |
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1113-75 |
Three Lessons for Opening Day: Peter Giuliano |
|
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1113-76 |
Selling Espresso to Restaurants: Denise Evert |
|
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1113-77 |
Back of the House Equipment for Front of the House Presentation: Greg Fisher, Peter Kelsch, Nils Göran Lindblad |
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1113-78 |
Restaurant Seeks Roaster: Improving Your Coffee by Choosing the Right Roaster: Michael David, Terry Davis |
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1113-79 |
Effective Negotiation Strategies: Andrew Hetzel |
n/a |
|
1113-80 |
Optimizing Brewed Coffee Quality Through Proper Grinding: Daniel Ephraim |
|
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1113-81 |
Reservas Naturales, Cafés Certificados y el Consumidor: Santiago Arguello, Paul Comey, Federico Fahsen, Leif Pedersen, Robert Rice |
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1113-82 |
Global Warming: The impact on Global Coffee: Dr. Peter Baker, Dr. Jeremy Haggar |
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1113-83 |
Marketing Partnerships with Coffee Growers: Becky McKinnon, Roberto Velez |
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1113-84 |
Pushing the Right Buttons: Choosing a POS System: David Reuland |
|
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1113-85 |
Guerilla Marketing: Danny O'Neill |
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