| Wednesday, October 3, 2007 |
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| 1122-01 |
2007 PBS Local Corporate Support Best Practices Study |
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1122-02 |
The AAA Approach: Boards, Fundraising Expectations and Accountability |
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1122-03 |
Integrating Web Strategies to Drive Strong Results |
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1122-04 |
Member Retention: How to Shore Up and Grow Your Membership File |
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1122-05 |
New Businesses, New Media, New Sponsorship Models: An Update from PBS Ventures |
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1122-06 |
Pledge: Spreading the News |
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1122-07 |
Turning Your Auction Upside Down |
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1122-08 |
A Variety of Engagement Opportunities: In the Community and at Stations |
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1122-09 |
Creative Online Acquisition Strategies |
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| 1122-10 |
Kid’s Special Events + Cultivation = Revenue |
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1122-11 |
Leveraging Promotion Plans as Sales Opportunities |
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1122-12 |
Major Giving: Big Learnings from MGI |
n/a |
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1122-13 |
Make it Happen with Volunteers! |
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1122-14 |
Making Be More Do More for Your Station |
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1122-15 |
Pledge: Spreading the News, Part Two…Now What? |
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1122-16 |
Seven New Challenges in Direct Mail Fundraising |
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| Thursday, October 4th |
Purchase Lectures* |
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1122-17 |
February 17, 2009: Your Station will make the Digital Transition: Will Your Members? |
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1122-18 |
How to Create Customer Loyalty by Creating a Customer-Centered Organization |
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1122-19 |
PBS Interactive and Education in the Digital Age |
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1122-20 |
The Pledge Pipleline |
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1122-21 |
Straight Talk from a Philanthropist: Darlene Shiley |
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1122-22 |
Adding an Online Component: No Longer an “If”; It’s a “When” |
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1122-23 |
Cultivating Ticket “Buyers” |
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1122-24 |
Leveraging Social Media: New Communities, New Opportunities |
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1122-25 |
Marketing your Planned Giving Program |
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1122-26 |
Measuring up in the Digital Age |
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1122-27 |
Planning the Work and Working the Plan |
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1122-28 |
Progress & Potential: Update on the PBS Foundation’s Recent Activities and Future Plans for Building Partnerships |
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1122-29 |
Why Do People Really Give to Their PBS Station? |
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1122-30 |
All Hands on the Web: Online Revenue Workshop |
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1122-31 |
Brainstorming with Experienced Volunteer Coordinators |
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1122-32 |
Ethical Dilemmas and What to Do About Them |
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1122-33 |
Introducing the MGI Web Site Self-Directed Curriculum |
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1122-34 |
Let’s Talk! Pledge Academy Master Teachers |
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1122-35 |
Maximizing the Fundraising Potential of Your Board |
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1122-36 |
The Public Awareness Initiative: Roles for the Development Professional |
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| Friday, October 5th |
Purchase Lectures* |
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1122-37 |
2007 PBS Retained and New Member Studies: Putting them into Action |
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1122-38 |
Customer Service: The Key to Your Station’s Success |
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1122-39 |
Entrepreneurial Fundraising |
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1122-40 |
Internet and Civic Life: Redefining How People Connect |
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1122-41 |
Planned Giving: Taking it to the Next Level |
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1122-42 |
Pledge: Messaging/Generational Marketing/Pledging the Core Schedule |
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1122-43 |
The Portfolio: It is a Changin’—Leveraging Your Assets in a Digital World |
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1122-44 |
Solicitation and Marketing Strategies for Today’s Rapidly Changing Auction |
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1122-45 |
Using Events as Cultivation—Stewardship in Opportunities for Major Donors |
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1122-46 |
Breaking through with Agencies |
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1122-47 |
Developing a Successful Integrated Membership Program |
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1122-48 |
Experimenting Outside the “In” Box: Stories from the Digital Fundraising Frontier |
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1122-49 |
Leveraging Diversity in Your Fundraising Efforts |
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1122-50 |
Leveraging Early Childhood—Funding the Future: Ready to Learn, Ready to Lead, and Beyond |
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1122-51 |
Making the Most of Elections 2008 |
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1122-52 |
Mega Gifts: Can My Station Really Attract the Big Ones? |
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1122-53 |
Pledge Break Critiques for All Market Sizes |
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1122-54 |
Public Media 50+ Initiative |
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1122-55 |
Asking for a Major Gift: Let’s Role Play |
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1122-56 |
Benchmarking for Corporate Support Managers |
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1122-57 |
Creative Contracts: Great Ideas for Local Support |
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1122-58 |
Cultivation Events: Lightning Round |
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1122-59 |
Customer Service Information Exchange |
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1122-60 |
E-Mail Marketing and Online Fundraising Basics |
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1122-61 |
Getting Active with Convio |
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1122-62 |
I’m a Relationship Person! What Do I Do with Prospect-Screening Data |
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1122-63 |
Member Retention |
n/a |
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1122-64 |
PBS KIDS PLAY! Demo |
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1122-65 |
PBS Mid-Level Giving Initiative Update |
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1122-66 |
PBS National Sponsorship and Cause Partnership Resources |
n/a |
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1122-67 |
Pledge in the Digital Age |
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1122-68 |
Public Television Volunteer Web Sites and Volunteer E-Newsletters |
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