| General Sessions |
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| 1222-G1 |
Welcome and Keynote by Ken Burns |
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1222-G2 |
Paula Kerger and PBS Content Preview |
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1222-G3 |
Connecting with Audiences through New Media |
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1222-G4 |
Updates from APTS and the PBS Foundation |
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1222-G5 |
Connecting with Children, Parents and Teachers |
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1222-G6 |
A Conversation with Jim Lehrer |
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1222-G7 |
Closing Keynote: An Interview with Lance Armstrong |
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1222-G8 |
CPB Lunch: Money, Community, My Source and You |
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| Thursday, October 2nd, 2008 |
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| 1222-101 |
And the Be more Award Goes to…. |
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1222-102 |
The Auction Migration from On-Air to Online |
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1222-103 |
Don’t You Forget About M(e)-mail |
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1222-105 |
Hitting the Spot with Innovative Corporate Sponsorship Packages |
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1222-106 |
Membership Retention Part 1: Proven Practices in Public TV—How Does Your Station Match up? |
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1222-107 |
On-Air Fundraiser: A Look Back, a Look Ahead |
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1222-108 |
Your Best Idea: Leveraging the National Parks in Your Community |
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1222-109 |
Fundraising Programming Pipeline |
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| 1222-110 |
Help Your Audience Get Ready for Digital TV |
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1222-111 |
Inspiring Enthusiastic Support from Viewers Like Yours |
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1222-112 |
Public Television in Today’s Sponsorship Landscape |
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| Friday, October 3rd, 2008 |
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| 1222-201 |
COVE: Building Value, Delivering Online Video |
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1222-202 |
Do You Have the Right Stuff? |
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1222-203 |
Membership Retention Part II: Sharing Success Stories |
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1222-204 |
Pledge: Balancing Complex Realities to Improve Results—Part 1 of 2 |
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1222-205 |
Sales Strategies for the Down Economy |
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1222-206 |
Special Events that Make Money |
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1222-207 |
Tried and True: Best Practices for Small-Market Development Shops |
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1222-208 |
Wired Wealthy: Using the Internet to Connect with your Middle and Major Donors |
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1222-209 |
All Aboard for Fundraising: Getting Volunteers & Community Leaders Actively Engaged |
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| 1222-210 |
Breaking Down the Silos |
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1222-211 |
Crafting a Strategically Sound Annual Membership Plan |
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1222-212 |
Increasing Your Community Engagement Value: Tools to Accelerate your Impact |
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1222-213 |
Let’s Get Social |
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1222-214 |
Pledge: Balancing Complex Realities to Improve Results—Part 2 of 2 |
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1222-215 |
Public TV Sponsorship Then and Now |
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1222-216 |
Viewers, Members, Messages and More! |
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1222-217 |
2.17.09 What Does it Mean to Auction? |
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1222-218 |
Building Your Case for Support with My Source |
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1222-219 |
The Day After: Serving Your Members & Viewers after the Analog Shut-off |
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1222-220 |
The DTV Transition and Pledge |
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1222-221 |
Funding PBS KIDS |
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1222-222 |
Integrating Planned Giving into Your Development Program |
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1222-223 |
Music, Marketing and Minorities: Reaching Out to Diverse Audiences |
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1222-224 |
Online Sponsorship for Beginners |
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1222-225 |
Sponsorship Resources |
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1222-226 |
Tests and Trials in Online Giving |
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1222-227 |
Using Analytics to Build a Sustainable Major Gift Program |
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| Saturday, October 4th, 2008 |
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| 1222-301 |
Going Green with Eco-Friendly Fundraising Initiatives |
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1222-302 |
Keeping Capital Campaign Donors Engaged with Your Station |
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1222-303 |
Managing Generational Differences: Strategies to Bridge the Gap |
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1222-304 |
PBS Foundation’s Plans for Building a Successful Local/National Planned Giving Program |
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1222-305 |
PBS Teachers Connect: A New Tool to Support your Educational Work |
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1222-306 |
Redesigning Your Web Site as a Business Proposition |
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1222-307 |
Selling Local Service |
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1222-308 |
This is Not Your Grandmother’s Auction |
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1222-309 |
Tickets and Premiums: Getting Smarter |
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| 1222-310 |
Attracting New Volunteers for the DTV Transition |
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1222-311 |
Ethics in Fundraising |
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1222-312 |
An Integrated Development Program: The Key to Your Station’s Success |
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1222-313 |
Online Fundraising Basics |
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1222-314 |
Pledge Messaging |
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1222-315 |
Selling DTV |
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1222-316 |
Using Reading Resources to Secure Funding for Local Services |
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