| Item # |
Lecture Title |
Purchase Lectures* |
|
929-00 |
Full set of 71 CDs ($499) |
 |
|
929-98 |
12 Session Special (Buy 10 get 2 free Plus Album) |
|
| GENERAL SESSIONS |
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| 929-G1 |
Opening General Session on Thursday |
|
|
929-G2 |
General Session on Friday—Ken Blanchard “Customer Mania” |
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|
929-G3 |
General Session on Saturday—Andrew Zolli “Technology, Demographics & Brand” |
|
| Thursday, October 6th 2005 |
|
| 929-01 |
Bottle of Red, Bottle of White (Special Events) |
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929-02 |
Brainstorming with Experienced Volunteer Coordinators (Volunteers) |
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929-03 |
Case Studies in Online Fundraising (Membership, Technology) |
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929-04 |
Change Up! Discovering the Upside of Change (General Interest) |
n/a |
|
929-05 |
A KPBS Story (General Interest) |
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929-06 |
Keeping Members for Life: Building Relationships, Today, Next Week and Next Year (General Interest) |
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929-07 |
Pledge Pipeline and Update (Membership, Pledge) |
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929-08 |
Talking to the MGI Consultants—Group 1 of 2 (Major Gifts, Station Management) |
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929-09 |
CPB Primetime Research: Still Searching (General Interest) |
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| 929-10 |
Member Retention: Where We Are Now?—Retention Part 1 (General Interest) |
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929-11 |
The Opportunities and Challenges of Technology (General Interest) |
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929-12 |
When Controversy Comes Calling (General Interest) |
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|
929-13 |
Auction Show and Tell (Auction) |
n/a |
|
929-14 |
Build It…and They Will Stay—Retention Part 2 (Membership) |
|
|
929-15 |
Data Integration (Membership, Technology) |
|
|
929-16 |
Evaluation…And Other Essential Elements of a Successful Special Event (Volunteers) |
|
|
929-17 |
How to Measure Underwriting Performance (Corporate Support, Station Management) |
n/a |
|
929-18 |
Major Giving and the General Manager: Evolving Roles (Major Giving, Station Management) |
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929-19 |
Pledge Meeting One (Pledge, Station Management) |
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|
929-20 |
Sustaining and Growing Your Ready to Learn Service: Where is the Money & How Do You Get It? (General Interest) |
|
| Friday, October 7th |
Purchase Lectures* |
|
929-21 |
Collaborative Approaches to Capturing National Gifts: PBS Foundation & Station Success Stories in the Making (Major Giving, Station Management) |
|
|
929-22 |
Grand Dames of Auction (Auction) |
|
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929-23 |
Integrating Online Communications with the Offline World (Membership, Technology) |
|
|
929-24 |
Leverage Your Best, Ditch the Rest (General Interest) |
|
|
929-25 |
On-Air Trends: Eyes Wide Open (Membership, Pledge, Station Management) |
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929-26 |
Talking to the MGI Consultants (Major Giving, Station Management) |
|
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929-27 |
A View from Afield (Membership) |
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929-28 |
Your Nonprofit Dream Team: Recruiting a Dynamic Board (Station Management, Volunteers) |
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|
929-29 |
2005 PBS Retained, New & Lapsed Member Studies: Putting Them Into Action (Membership, Pledge, Station Management) |
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|
929-30 |
Direct Marketing: Shoring Up to Achieve a Well-Balanced Membership Program (Membership) |
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929-31 |
Funding Local Productions (Corporate Support, Membership, Station Management) |
|
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929-32 |
Marketing Planned Giving (Major Giving) |
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929-33 |
Positioning Your Station as an Essential Community Resource (General Interest) |
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929-34 |
Revenue and Promotion Opportunities with PBS Consumer Products (General Interest) |
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|
929-35 |
Secrets of Successful Boards: Governance (Station Management, Volunteers) |
|
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929-36 |
“Who are Those Guys?” and Other Reasons to Reconsider Virtuals (Pledge) |
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929-37 |
Apples to Apples On-Air Analysis (Pledge) |
|
|
929-38 |
Auction Innovations (Auction) |
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|
929-39 |
Direct Mail: “Winners and Losers” (Membership) |
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|
929-40 |
Doing Double Duty: Fundraising for Joint Licensee Stations (General Interest) |
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929-41 |
The How-Tos on Communicating Your Station’s Impact in the Community (General Interest) |
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929-42 |
Making the Most of the Masterpiece/Member Connections (General Interest) |
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929-43 |
Major Giving After the MGI (Major Giving, Station Management) |
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929-44 |
Maximize Revenue with Packages and Smart Inventory Management (Corporate Support) |
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929-45 |
Secrets of Successful Boards: Boards Involved in Fundraising (Station Management, Volunteers) |
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|
929-46 |
Small Station Development: Innovation & Best Practices (General Interest) |
|
| Saturday, October 8th |
Purchase Lectures* |
|
929-47 |
Development as a Content Priority on Your Web Site (Membership, Technology) |
|
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929-48 |
Ethics: Walking the Straight Line (General Interest) |
|
|
929-49 |
Improving Your Bottom Line Through Customer Service (Membership) |
|
|
929-50 |
Learning to Hold Hands: The Integrated Development Operation (General Interest) |
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929-51 |
Making Impact Assessment a Reality (General Interest) |
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929-52 |
Pledge Break Critique: Under 500,000 Market Size (Pledge) |
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929-53 |
Pledge Break Critique: Over 500,000 Market Size (Pledge) |
n/a |
|
929-54 |
What General Managers Need to Know About Membership and What Membership Managers Need to Tell them (Membership, Station Management) |
n/a |
| HANDS-ON WORKSHOPS (All of these sessions are 2 CD session, $20 each) |
Purchase Lectures* |
|
929-55 |
The Art & Science of Pledge (Pledge) |
|
|
929-56 |
Coaching for CSPI Managers (Corporate Support) |
n/a |
|
929-57 |
Corporate Support Skill Building (Corporate Support) |
|
|
929-58 |
From Planning to Stewardship: Moving Your Prospects and Donors to Major Gifts and Long Term Relationships |
|
|
929-59 |
Making Mid-Level Giving an Integral Part of Your Development Program |
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|
929-60 |
PBS in a Donor-Centered World (General Interest) |
n/a |
|
929-61 |
Volunteer Program Experts (Volunteers) |
n/a |
