SPECIALTY COFFEE ASSOCIATION OF AMERICA
20TH Annual Conference

May 2-5, 2008 in Minneapolis, Minnesota

www.scaa.org

Item # Lecture Title Purchase Lectures*
1213-99 Set of Audio Recordings on CD Rom in mp3 Format ($299) **audio files can be listened to in any iPod, mp3 player, or computer** Add CD to Cart
1213-98 2007 SCAA Full Conference mp3 Audio CD Rom ($99) **audio files can be listened to in any mp3 player, computer Add CD to Cart


General Sessions
1213-K1 Keynote Speaker: The Small-Mart Revolution: How the Coffee Industry can Profit from Americans’ Growing Passion for All Things Local with Michael Shuman Add mp3 to Cart Add CD to Cart


Friday, May 2, 2008
1213-01 The Sustainable Business Plan Add mp3 to Cart Add CD to Cart
1213-02 The Emergence of a New Retail Café Marketplace Add mp3 to Cart Add CD to Cart
1213-03 Purchasing, Finance & Green Coffee Contracts Use and Terms **(2 CDs, $26 or 1 mp3 for $10) Add mp3 to Cart Add CD to Cart
1213-04 Strengthening the Supply Chain Through Diverse Technical Approaches Add mp3 to Cart Add CD to Cart
1213-05 Investing in Coffee Communities: Strategies for Social Responsibility Add mp3 to Cart Add CD to Cart
1213-06 Green Coffee Quality: A Scientific Discussion of Emerging Transport and Storage Alternatives for the Preservation of Green Coffee Add mp3 to Cart Add CD to Cart
1213-07 Sustainability in the Specialty Coffee Industry: Forward Steps, Sidesteps and Next Steps Add mp3 to Cart Add CD to Cart
1213-08 La Vida Verde: Untangling the Roots of Certification **(2 CDs for $26 or 1 mp3 for $10) Add mp3 to Cart Add CD to Cart
1213-09 Ask the Attorney Add mp3 to Cart Add CD to Cart
1213-10 Training Challenges for the Specialty Coffee Industry Add mp3 to Cart Add CD to Cart
1213-11 Selling Sustainability: Spreading the Gospel or Green Washing? Add mp3 to Cart Add CD to Cart
1213-12 Stay in Business by Staying Local Add mp3 to Cart Add CD to Cart
1213-13 Developing Options: What is Our Impact at Origin? Add mp3 to Cart Add CD to Cart
1213-14 Use of a New and Inexpensive System for Coffee Quality Management Add mp3 to Cart Add CD to Cart
1213-15 The State of the Coffee Industry Add mp3 to Cart Add CD to Cart
1213-16 The Fine Art & Science of the Perfect Cup Add mp3 to Cart Add CD to Cart
1213-17 Stop Chasing Profit, It’s all about Margins and Controllable Costs Add mp3 to Cart Add CD to Cart
1213-18 Organic vs. Conventional: The Real Picture Add mp3 to Cart Add CD to Cart
1213-19 Building the Next Generation of Coffee Producers Add mp3 to Cart Add CD to Cart
1213-20 Exploring Heat Transfer in the Roaster: Thermodynamics **(3 CDs for $39 or 1 mp3 for $10) Add mp3 to Cart Add CD to Cart
1213-21 Coffee and Hydroelectricity Generation: Economic and Environmental Benefits Add mp3 to Cart Add CD to Cart
1213-22 Questioning Origin as an Organizing Principal in Specialty Coffee Add mp3 to Cart Add CD to Cart
1213-23 Preserving Specialty Coffee’s Genetic Diversity Add mp3 to Cart Add CD to Cart
1213-24 La Vida Verde: Untangling the Roots of Finance **(2 CDs for $26 or 1 mp3 for $10) Add mp3 to Cart Add CD to Cart
1213-25 Before you Open You Need to Know Add mp3 to Cart Add CD to Cart
1213-26 The 10 Commandments to Build Skyrocketing Profits Add mp3 to Cart Add CD to Cart
1213-27 Exploring Coffee Myths with Science Add mp3 to Cart Add CD to Cart
1213-28 History of Coffee Add mp3 to Cart Add CD to Cart
1213-29 Coffee Trademark and Geographic Indicator Systems Add mp3 to Cart Add CD to Cart
1213-30 The Multiple Dimensions of Sustainability: Environmental, Economic and Cultural Add mp3 to Cart Add CD to Cart



Saturday, May 3rd, 2008
1213-31 The Ambiance of Your Café: Creating the Right Mood Add mp3 to Cart Add CD to Cart
1213-32 What the Heck Should I Charge? Add mp3 to Cart Add CD to Cart
1213-33 LOHAS Nation: What is LOHAS and What is its Impact on Your Business Add mp3 to Cart Add CD to Cart
1213-34 Greening Your Business: Roasters and Retailers Add mp3 to Cart Add CD to Cart
1213-35 Greening Your Business: Producers Add mp3 to Cart Add CD to Cart
1213-36 Appreciating and Marketing Artisan Coffees Add mp3 to Cart Add CD to Cart
1213-37 Espresso Blending for Superautos andn Superautos for Espresso Add mp3 to Cart Add CD to Cart
1213-38 Measuring the Environmental, Social and Economic Impact of Different Sustainability Approaches Add mp3 to Cart Add CD to Cart
1213-39 Introduction to the Soil Food Web—Part 1 Add mp3 to Cart Add CD to Cart
1213-40 Opening a New Café: Design it Right, Build it Once Add mp3 to Cart Add CD to Cart
1213-41 Increase Financial Performance and Customer Service through Teambuilding Add mp3 to Cart Add CD to Cart
1213-42 The Small-Mart Revolution Add mp3 to Cart Add CD to Cart
1213-43 Certification Highlights and Successes at Origin Add mp3 to Cart Add CD to Cart
1213-44 Millennium Development Goals: Overview and Implementation Add mp3 to Cart Add CD to Cart
1213-45 Roots & Relationships: Case Studies in Pros and Cons of Direct Relationship Models Add mp3 to Cart Add CD to Cart
1213-46 Packaging for Growth: Understanding Materials, Graphics and Equipment: Increase Sales and Control Costs Add mp3 to Cart Add CD to Cart
1213-47 Introduction to Agroecology as the Science of Sustainable Coffee Production, Part 1 Add mp3 to Cart Add CD to Cart
1213-48 Introduction to Soil Food Web, Part 2 Add mp3 to Cart Add CD to Cart



Sunday, May 4th, 2008
1213-49 Deep Roots, Building a Coffee Community in Your Café Add mp3 to Cart Add CD to Cart
1213-50 Educate Your Customers to Increase Whole Bean Sales and Customer Loyalty Add mp3 to Cart Add CD to Cart
1213-51 Obtaining Media Coverage with Culinary Magazines and Their Websites Add mp3 to Cart Add CD to Cart
1213-52 Global Warming: The Impact on Global Coffee Add mp3 to Cart Add CD to Cart
1213-53 Taking Your Business to the Next Step in Sustainability: Become Carbon Neutral Add mp3 to Cart Add CD to Cart
1213-54 Math for Roasters: Understanding the Numbers to Control and Grow Your Business Add mp3 to Cart Add CD to Cart
1213-55 Branding and Trademarks for Roasters and Retailers Add mp3 to Cart Add CD to Cart
1213-56 What Difference Do Cupping Labs in Origin Make? Add mp3 to Cart Add CD to Cart
1213-57 Farming, Biodiversity and Sustainable Relationships in Coffee Growing Regions Add mp3 to Cart Add CD to Cart
1213-58 Ten Essential Steps All New Retailers Must Execute to Compete in Retail Coffee in 2008 Add mp3 to Cart Add CD to Cart
1213-59 Guerilla Marketing in the 21st Century Add mp3 to Cart Add CD to Cart
1213-60 Beyond Coffee: Diversifying Your Product Offerings & Building Additional Revenue Streams Add mp3 to Cart Add CD to Cart
1213-61 Roots & Relationships: Case Studies in Pros & Cons of Direct Relationship Models Add mp3 to Cart Add CD to Cart
1213-62 The Finance Alliance for Sustainable Trade: Building Business & Livelihoods Add mp3 to Cart Add CD to Cart
1213-63 Free Press: How to Land Articles in Local and National Publications Add mp3 to Cart Add CD to Cart
1213-64 Optimized Brewed Coffee Quality through Proper Grinding Add mp3 to Cart Add CD to Cart
1213-65 Strategies to Increase the Quality and Yields of Organic Coffee Add mp3 to Cart Add CD to Cart
1213-66 Introduction to Agroecology as the Science of Sustainable Coffee Production, Part 2 Add mp3 to Cart Add CD to Cart



Monday May 5th, 2008
1213-67 Good Morning America: Capture your Share of the Booming Breakfast Market Add mp3 to Cart Add CD to Cart
1213-68 Selling Tea in a Coffee World Add mp3 to Cart Add CD to Cart
1213-69 The Power of Email Marketing for Increasing Sales, Part 1 Add mp3 to Cart Add CD to Cart
1213-70 Specialty Coffee, Water and Small Holder Prosperity Add mp3 to Cart Add CD to Cart
1213-71 Grower Perspective: California Sustainable Winegrowing Experience Add mp3 to Cart Add CD to Cart
1213-72 Position Management for Roasters Add mp3 to Cart Add CD to Cart
1213-73 Colaboracion Entre Comunidades: Creating Support Networks for Sustainable Development in Coffee Growing Communities Add mp3 to Cart Add CD to Cart
1213-74 Small-Scale Farmer Organizations Assess the Effects of Fair Trade and Other Certification Programs, Part 1 Add mp3 to Cart Add CD to Cart
1213-75 Building a Barista Training and Certification Program n/a
1213-76 Franchising: Why, When and How to Get From “Startup” Add mp3 to Cart Add CD to Cart
1213-77 The Power of Email Marketing for Increasing Sales, Part 2 Add mp3 to Cart Add CD to Cart
1213-78 Gender, Equality and Sustainability: The Role of Women in the Future of the Coffee Industry Add mp3 to Cart Add CD to Cart
1213-79 Processor Perspective: California Sustainable Winegrowing Experience, Part 2 Add mp3 to Cart Add CD to Cart
1213-80 Stale Coffees are Not Specialty Coffees Add mp3 to Cart Add CD to Cart
1213-81 Strategies to Increase the Quality and Yields of Organic Coffee, Part 2 Add mp3 to Cart Add CD to Cart
1213-82 Small-Scale Farmer Organizations Assess the Effects of a Fair Trade and Other Certification Programs, Part 2 Add mp3 to Cart Add CD to Cart


Single lecture pricing is as follows: **Except where noted
  Compact Disc: $15.00
MP3: $10.00
 
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